To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages – are they converting, how much is it costing per user to convert and how can you improve conversions?
At Smart Insights, we’ll hold our hands up and admit our key Business Membership sales pages were due an update and so we started work on these at the beginning of the year. Here’s how it went…
The problem
We had four landing pages that were designed to describe the value proposition of Business Membership and direct users to relevant pages to find out more: