Tag: Conversion

September 10, 2015

What is the first thing visitors notice when they come to your website? If you’re being deliberate about how you direct people to your site, it’s going to be a landing page. The first glimpse of your landing page decides […]

August 31, 2015

Once the potential shopper missed his/hers final step into materializing the purchase, and the site verifies all the tweaks discussed in the first part of our article – he/she must be driven by some particular reason. Here enters personalized marketing, […]

August 31, 2015

The Internet is full of conversion rate studies. Many e-commerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue. Unfortunately, it’s not that simple. In fact, there are so […]

August 19, 2015

Mobile played a vital role in the 2014 holiday season, and it will continue to be a key marketing channel for marketers for the 2015 holidays as well. Chris Mason, co-founder and CEO of Branding Brand, spoke with eMarketer’s Rimma […]

August 17, 2015

A comparative study on cart abandonment rates juxtaposed a four months’ time from 2015 with the 2014 similar months. The UK It Works study revealed the highest abandonment rate on mobile devices (88% in 2015, decreasing from 92% in 2014). […]

July 22, 2015

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way […]

May 14, 2015

This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel and how to retarget and re-engage those conversions you’re losing […]

April 2, 2015

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. […]

March 11, 2015

There is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about building customer relationships the same way they think about building personal relationships may find personalization […]

February 24, 2015

Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more. Retail ecommerce businesses serve a variety of customers with different needs, wants, and preferences. Every individual shopper should be treated as […]

February 13, 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]

February 12, 2015

Last year we introduced “The Customer Journey to Online Purchase” — a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers’ journeys.The goal was to help marketers learn […]