When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing.
If you want to create a true connection with visitors and do something most of your competitors aren’t, you should consider marketing personalization. If you’re wondering what personalization is, the answer is simple enough.
According to Newco, Personalization is one of the biggest trending topics when it comes to marketing and data trends.