Tag: Communication

January 23, 2024

In the short-paced and ever-evolving virtual global, groups are continuously looking for revolutionary solutions to stay aggressive. For B2B corporations, having strong and green software program systems is important for streamlining operations, enhancing productivity, and ultimately driving increase. In this […]

December 14, 2023

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]

October 13, 2023

B2B copywriting is a specialized form of writing that focuses on creating persuasive and engaging content for business-to-business communication. Unlike B2C (business-to-consumer) copywriting, which targets individual consumers, B2B copywriting aims to capture the attention of decision-makers and professionals within other […]

October 6, 2023

Fostering brand allegiance and enhancing customer interaction is always the goal. The best path’s just not always clear. It requires connecting to customers on a deep, personal level and simply knowing where their passion is, was and is likely to […]

July 10, 2023

In the dynamic landscape of B2B (Business-to-Business) industries, success hinges on various factors, including product quality, innovation, and market strategy. However, in the ever-evolving business ecosystem, one key element stands out as the driving force behind sustainable growth and long-term […]

May 11, 2023

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]

April 5, 2022

Repurposing content is a critical priority for connecting with customers now. The pandemic has altered how customers search for information, and new trends among platforms have altered the options for every kind of marketing imaginable. In an earlier post, I […]

September 21, 2021

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf. “Using SignAll’s AI and computer vision technology that recognizes and […]

September 7, 2021

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]

September 2, 2021

However, one element seems to get left behind: the staff. The employees. The back-end operations that support the brand. The dedication and expertise of the people within a company help create the brand as we know it. Yet, those people […]

January 11, 2021

APIs are crucial participants in the digital world, and without them, most software applications wouldn’t function as we expect. They enable applications to access data and interact with each other, allowing them to share their services. By sharing this data, […]

September 25, 2020

With Redmond, Wash.-based Microsoft’s reach in the digital workplace as far as it is it is now, its annual Ignite conference is always a high point in the digital workplace calendar in terms of new releases and developments. This year, […]

April 5, 2019

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]

January 17, 2019

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]

January 5, 2018

There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics […]

July 3, 2017

Not so long ago, if you wanted to get facts, insight, and solutions from a presentation, you needed to travel. That is, of course, a time-consuming and expensive way to learn, and worse, many business presentations lacked distinction, creativity, and […]

January 23, 2017

Haven’t heard of the term? Groundtruthing “refers to information provided by direct observation as opposed to information provided by inference, says Taylor. “There is a growing distrust in large scale information like satellite images, large data sets and more recently, […]

December 14, 2016

Announced today, Slack users can make one-to-one or group video calls without leaving the service. After announcing voice calling months back, it’s no secret Slack had Google and Microsoft (Hangouts and Skype, respectively) in its crosshairs. Video calling would act […]

February 22, 2016

Consumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. Contact Solutions surveyed 1,004 US consumers who had shopped via mobile device in the past 12 months. Some 29.7% of respondents […]