Tag: Communication

Advertising & Marketing, Technology

How to Repurpose Content for Social Media Strategies

April 5, 2022

Via: CMSWire

Repurposing content is a critical priority for connecting with customers now. The pandemic has altered how customers search for information, and new trends among platforms have altered the options for every kind of marketing imaginable. In an earlier post, I […]

Apps & Sites, Mobile Commerce

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

September 21, 2021

Via: Social Media Today

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf. “Using SignAll’s AI and computer vision technology that recognizes and […]

Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]

Advertising & Marketing, Technology

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

September 2, 2021

Via: MarketingProfs

However, one element seems to get left behind: the staff. The employees. The back-end operations that support the brand. The dedication and expertise of the people within a company help create the brand as we know it. Yet, those people […]

Advertising & Marketing, Technology

What is API Management (And Why Do I Need It)?

January 11, 2021

Via: CMSWire

APIs are crucial participants in the digital world, and without them, most software applications wouldn’t function as we expect. They enable applications to access data and interact with each other, allowing them to share their services. By sharing this data, […]

Apps & Sites, Mobile Commerce

5 Microsoft Teams Upgrades That Take It Deeper Into the Workplace

September 25, 2020

Via: CMSWire

With Redmond, Wash.-based Microsoft’s reach in the digital workplace as far as it is it is now, its annual Ignite conference is always a high point in the digital workplace calendar in terms of new releases and developments. This year, […]

Advertising & Marketing, Technology

The Power of Influencer Marketing

April 5, 2019

Via: Ecommerce Times

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]

Advertising & Marketing, Technology

The hidden dangers of planning a content marketing campaign

January 17, 2019

Via: Smart Insights

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]

Advertising & Marketing, Technology

5 Smart Ways To Generate Endless Ideas For Your Content Marketing

January 5, 2018

Via: Jeff Bullass Blog

There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics […]


How To Present With Impact In The Digital Age

July 3, 2017

Via: DigitalistMag

Not so long ago, if you wanted to get facts, insight, and solutions from a presentation, you needed to travel. That is, of course, a time-consuming and expensive way to learn, and worse, many business presentations lacked distinction, creativity, and […]


Groundtruthing: the Term Brands Need to Watch in 2017

January 23, 2017


Haven’t heard of the term? Groundtruthing “refers to information provided by direct observation as opposed to information provided by inference, says Taylor. “There is a growing distrust in large scale information like satellite images, large data sets and more recently, […]

Apps & Sites

Slack announced the feature we’ve all been waiting for: Video calling

December 14, 2016

Via: TheNextWeb

Announced today, Slack users can make one-to-one or group video calls without leaving the service. After announcing voice calling months back, it’s no secret Slack had Google and Microsoft (Hangouts and Skype, respectively) in its crosshairs. Video calling would act […]

Mobile Marketing

Mobile Buyers Prefer Traditional Phones When Communicating with Companies

February 22, 2016

Via: itCurated

Consumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. Contact Solutions surveyed 1,004 US consumers who had shopped via mobile device in the past 12 months. Some 29.7% of respondents […]