Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf.
“Using SignAll’s AI and computer vision technology that recognizes and translates American Sign Language language, these AR Lenses will inspire Snapchatters to fingerspell their name, as well as other common words like ‘love,’ ‘hug,’ and ‘smile’.”
The Lenses, developed with the assistance of Snap’s own hearing-impaired employees, aim to elevate awareness of sign language, while also providing a more inclusive environment – and ideally, getting more creators to consider hearing-impaired users when they create their content.
