Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market products and sway opinions. It’s very much a marketing strategy for the social media age.
“Influencer marketing is one of the fastest-growing marketing channels today,” said digital strategist Shane Barker.
“It involves leveraging social media influencers or key leaders to get more people to trust your brand,” he told the E-Commerce Times.
