Tag: B2B marketers


It’s Time for B2B Marketers to Give Out-of-Home Advertising Another Look 

October 13, 2022

Via: B2B News Network

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]

Mobile Commerce, Mobile Marketing

LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

August 2, 2022

Via: Social Media Today

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]


B2B News for Thursday, January 27, 2022: Studies Find B2B Marketers & Managers Need to be Bolder, Create Psychological Safety

January 27, 2022

Via: B2B News Network

If you’re a B2B marketer and it feels like your job has been getting more difficult, you’re right. A new study from the London-based B2B consultancy The Frameworks found that 73% of marketers said capturing the attention of B2B audiences […]

Advertising & Marketing, Technology

What Is Marketing Automation and How Does It Help Marketers?

March 29, 2021

Via: CMSWire

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]