October 13, 2022
Via: B2B News NetworkThe B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]
Mobile Commerce, Mobile Marketing
August 2, 2022
Via: Social Media TodayLinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]
January 27, 2022
Via: B2B News NetworkIf you’re a B2B marketer and it feels like your job has been getting more difficult, you’re right. A new study from the London-based B2B consultancy The Frameworks found that 73% of marketers said capturing the attention of B2B audiences […]
Advertising & Marketing, Technology
March 29, 2021
Via: CMSWireMarketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]
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