Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use these platforms to automate and personalize marketing messages and content. It’s big business for vendors. Bloomreach, a digital experience platform (DXP) provider, acquired Exponea in December of 2020. Exponea offers marketing automation and CDP integrations.
