If you’re a B2B marketer and it feels like your job has been getting more difficult, you’re right. A new study from the London-based B2B consultancy The Frameworks found that 73% of marketers said capturing the attention of B2B audiences is harder than it was a year ago.
The researchers surveyed 150 B2B marketers at organizations of more than 500 employees to explore the value of great design in the B2B sector and the barriers that prevent B2B marketers from making braver creative decisions.
