Category: Platforms

July 14, 2021

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

July 7, 2021

Blockchain is a new technology that is already having a huge impact on business. In essence, it is a new kind of database that stores data in a unique way. It collates data in groups, known as blocks. Each block […]

June 29, 2021

Doritos’ “Solid Black” initiative finds the snack brand putting financial and marketing muscle behind an effort to spotlight Black creators across a variety of disciplines. Such efforts, like the brand’s #AmplifyBlackVoices work from 2020, became commonplace for brands as they […]

June 28, 2021

UserLeap, an AI-powered technology platform designed to give product development teams continuous user feedback, raised $38 million in a Series B funding round led by venture capital firm Andreessen Horowitz, CEO Ryan Glasgow announced on June 17. San Francisco-based UserLeap […]

June 24, 2021

Genesys, a company that specializes in customer experience orchestration, has shared news about their new platform, Genesys DX, a predictive engagement digital customer engagement platform. Genesys DX makes use of the company’s CX proficiency and Genesys AI, a predictive engagement […]

June 17, 2021

Talent marketplace technology platform Gloat announced a $57 million Series C round of funding on June 16. The New York City-based company plans to use the new funding to accelerate product development and expand its market. Gloat’s Talent Marketplace product […]

June 14, 2021

LogMeIn, provider of cloud-based collaboration, communications and support solutions, last week released a new outbound calling tool aimed at small to medium businesses. The tool, which integrates into the Boston-based company’s Unified-Communications-as-a-Service platform, GoToConnect, is designed to improve visibility into […]

June 8, 2021

Boomtown, a customer experience management company, has launched their new CXM platform, CXMEngine. CXMEngine connects CRM systems, enabling enterprises to orchestrate customer journeys across existing systems. According to Forrester’s predictions, digital customer service interactions will increase by 40% in 2021. […]

June 3, 2021

Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce […]

June 2, 2021

Combs Enterprises and Salesforce tied Shop Circulate’s announcement to the centennial anniversary of the Tulsa Race Massacre, in which a White mob terrorized residents, homes, community institutions and businesses in Tulsa, Oklahoma’s Black Greenwood neighborhood between May 31 and June […]

May 14, 2021

VMware has announced a new platform that combines two products for end-to-end application connectivity. Known as the Modern Apps Connectivity platform, it unifies VMware’s Tanzu Service Mesh with the NSX Advanced Load Balancer. The integrated product offers a single frame […]

April 30, 2021

Mendix, a low-code application development with Siemens Business, has announced the general availability of Mendix 9. Labelled an all-in-one low-code platform, this current iteration of the platform extends the core low-code principles of abstraction and automation to data integration, artificial […]

April 29, 2021

As the pandemic pushed buyers towards e-commerce channels, platforms like Shopify enjoyed exponential growth. Shopify’s net income for Q1 2021 was $1.2 billion, or $9.94 per diluted share, compared with a net loss of $31.4 million, or $0.27 per diluted […]

April 27, 2021

This week, Loni Stark, vice president of strategy and product at Adobe, announced in a blog post, new Adobe Experience Manager capabilities aiming to combat issues plaguing customer experience management, like losing touch with what appeals to customers and the […]

April 23, 2021

LinkedIn announced plans to launch its LinkedIn Learning Hub, a skills-building platform currently in beta, in the second half of 2021 this week. James Raybould, senior director of product, LinkedIn Learning and Glint, described it as “an intelligent skill building […]

April 22, 2021

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. In a statement, Terminus chief product officer Bryan Wade said the following: “ABM and how teams go-to-market […]

April 15, 2021

Arc XP, a cloud-based digital experience platform, has added a new B2C commerce offering called Arc Commerce. The Golden State Warriors and the Chase Center will be the first customers to leverage the platform to launch a new hospitality marketplace […]

April 12, 2021

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

April 6, 2021

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]

March 19, 2021

E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing […]