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Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and beyond.

For decades, digital marketers have focused on catering the right content to the right customer via the right experience. All of those experiences generate massive amounts of user and behavioral data.

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