Boomtown, a customer experience management company, has launched their new CXM platform, CXMEngine. CXMEngine connects CRM systems, enabling enterprises to orchestrate customer journeys across existing systems.
According to Forrester’s predictions, digital customer service interactions will increase by 40% in 2021. However, industry surveys continue to reveal that upwards of 77% of brands find it a challenge to create a cohesive cross-channel journey. Even when prioritizing customer experience management, the complexity of cross-enterprise and legacy systems continue to impair CX projects. With that in mind, CXMEngine was designed to unify disparate systems across partner organizations. CX professionals will have the visibility and control they need to deliver exceptional experiences.