Category: Mobile Marketing

August 30, 2022

Looking to establish a more effective Twitter marketing strategy for the upcoming holiday push? This will help – this week, Twitter has published a new overview of how utilizing various tweet ad combinations within your campaigns can help to maximize […]

August 24, 2022

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]

August 9, 2022

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements […]

August 4, 2022

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]

August 2, 2022

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]

August 1, 2022

Looking to utilize influencers in your upcoming holiday campaigns? Given the need to grab attention quickly, particularly with short-form video, and to understand key platform trends to maximize impact, it may well be worth collaborating with established creators, and utilizing […]

July 27, 2022

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]

July 8, 2022

TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform. Called ‘Follow Me’, the new, free education program will include a range of expert tips and insights […]

July 7, 2022

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for […]

June 30, 2022

Nike’s results show that its mobile connections to consumers are key in supporting revenue growth and customer retention. The company’s family of apps helped drive almost half of its total digital business, putting it on course to reach a longer-term […]

June 28, 2022

Hey, have you noticed a sudden influx of notifications about Facebook groups in your News Feed this week? You’re not alone, with Facebook kicking off a new push on groups, that will include a new, dedicated notifications space for groups […]

June 27, 2022

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by […]

June 23, 2022

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]

June 22, 2022

TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement new regulations around the promotion of alcohol, cigarettes and ‘get rich quick’ schemes within the […]

June 20, 2022

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users. As you […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

June 9, 2022

Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are […]

June 8, 2022

This has certainly raised some eyebrows among social media and privacy analysts. Today, TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies. As you can see […]

June 7, 2022

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, […]

May 25, 2022

With economic activity gradually ramping up as we move through the pandemic, that’ll also spark a new push for increased recruitment activity, in order to cater to increasing demand. But another side-effect of the pandemic has been the broader shift […]