Top
image credit: Unsplash

Nike attributes digital revenue growth to demand across mobile apps

June 30, 2022

Nike’s results show that its mobile connections to consumers are key in supporting revenue growth and customer retention. The company’s family of apps helped drive almost half of its total digital business, putting it on course to reach a longer-term goal of generating 40% of total revenue through e-commerce channels.

“Increased digital engagement is translating into more repeat buyers, a higher buying frequency and increased average order value, ultimately driving higher lifetime value through membership,” Donahoe said during the call. “As retail consolidation continues and consumers converge around fewer digital platforms, a distinct Nike consumer experience is driving more direct connections, positioning us well for long-term growth.”

Read More on Marketing Dive