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TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

August 9, 2022

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements that TikTok has used to display each ad to each user.

As explained by TikTok:

“We’re introducing a new ‘About this ad’ feature, so users will be able to tap on any ad in their feed and view some reasons why we’re showing this particular ad to them. This is another step we’re taking to bring more transparency into our advertising practices and help users understand how ads work on TikTok.”

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