Looking to utilize influencers in your upcoming holiday campaigns?
Given the need to grab attention quickly, particularly with short-form video, and to understand key platform trends to maximize impact, it may well be worth collaborating with established creators, and utilizing their experience to refine and boost your marketing approach.
And if you are looking to partner with platform experts, then these tips might help – Meta has posted a range of tips from Instagram stars, as shared at its recent VidCon activation, which provide some valuable notes on how to ensure optimal benefit from influencer campaigns.
