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TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App

This has certainly raised some eyebrows among social media and privacy analysts.

Today, TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies.

As you can see in these examples, shared by social media expert Matt Navarra, TikTok is changing the way it uses people’s data within its ad targeting systems.

More specifically, TikTok explains that:

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