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Tag: Technology


Advertising & Marketing, Technology

Marketing advice for inflationary times

June 21, 2022

Via: Marketing Dive

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]


E-payment & Security, Technology

NMI aims to equip banks with modern payments tech

June 1, 2022

Via: Payments Dive

Payments gateway firm NMI is working to carve out its niche by providing “the picks and the shovels” for banks to remain competitive with fintechs in the merchant space, the company’s CEO said. As payments fintechs like Stripe and Block-owned […]


News

B2B News for May 17, 2022: B2B Platform for Craft Wineries, TheoremOne Merges with Media Monks

May 17, 2022

Via: B2B News Network

Vintners.co launched its digital marketplace for all things related to craft wineries yesterday. The B2B platform debut follows its announcement at the Rule of Thirds event in Brooklyn, NY. There, vintners, wine importers, and professional wine buyers gathered to learn […]


E-payment & Security, Technology

PayPal cuts back growth plans, again

April 28, 2022

Via: Payments Dive

Digital payments pioneer PayPal once again cut back its growth goals for this year, and beyond, when it reported first-quarter earnings Wednesday. The San Jose-based company told analysts on the earnings conference call that the macroeconomic environment, including inflation, the […]


News

PayPal CEO’s compensation surges

April 22, 2022

Via: Payments Dive

PayPal CEO Dan Schulman snared a 37% increase in total compensation last year even as the digital payments company cut its revenue expectations and abandoned a previous growth goal. Schulman’s total pay package, including salary and stock awards, jumped to […]


Apps & Sites, Mobile Commerce

What Happens to Twitter After Elon Musk’s Takeover Fails

April 18, 2022

Via: CMSWire

Elon Musk’s attempt to buy Twitter will likely fail. He doesn’t have the money lined up. The company’s board is wary of selling. Its stock hasn’t budged despite his premium offer. And he’s already discussing Plan B. Anything can happen […]


Advertising & Marketing, Technology

Metaverse: What’s to Come for E-Commerce?

April 18, 2022

Via: Social Media Today

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]


Advertising & Marketing, Technology

Why Marketers Need to Think Local to Sell Global

February 15, 2022

Via: B2B News Network

What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British […]


News

McDonald’s sells AI tech firm Dynamic Yield to Mastercard

December 21, 2021

Via: Marketing Dive

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]


B2B

MeritB2B Acquires Buyer Intent Signals Solution True Influence

December 7, 2021

Via: CMSWire

B2B data provider MeritB2B, announced its acquisition of True Influence last week. The company sees the acquisition as creating a “powerful and unique” to create — bringing together MeritB2B’s data, analytics and performance marketing capabilities with True Influence’s intent-based, AI-driven […]


Advertising & Marketing, Technology

Creating a More Progressive Digital Marketing Strategy

November 29, 2021

Via: CMSWire

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]


News

6 Takeaways from the CMSWire DX Summit Fall 2021 Conference

November 3, 2021

Via: CMSWire

Customer experience leaders will benefit from a culture of experimentation and curiosity in the rapidly changing digital world. Rich Hein, editor in chief at CMSWire, shared those thoughts in the opening keynote of the Digital Experience Summit last week. CMSWire wrapped up its […]


News

Human-Machine Collaboration in 2021: The Machines Are Ready. Is Your Business?

October 1, 2021

Via: CMSWire

I currently work with a client who supervises two software robots that process financial data for her organization. A colleague in project management built a bot that now assists him with several personal workflows. I’m frequently asked about the status […]


Platforms, Technology

UserLeap & MeetingPlay Get Funding Rounds, Genesys Launches CX Platform & More News

June 28, 2021

Via: CMSWire

UserLeap, an AI-powered technology platform designed to give product development teams continuous user feedback, raised $38 million in a Series B funding round led by venture capital firm Andreessen Horowitz, CEO Ryan Glasgow announced on June 17. San Francisco-based UserLeap […]


Analytics & Data

CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers

June 15, 2021

Via: CMSWire

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]


E-payment & Security, Technology

FIS links with NYDIG to offer Bitcoin services

May 6, 2021

Via: Payments Dive

Jacksonville, Florida-based FIS ranked last year as the second-largest processor of payments for merchant transactions via the two biggest U.S. credit card companies, Visa and Mastercard, according to the industry research firm Nilson Report. The volume was about $700 billion. […]


B2B

Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


Advertising & Marketing, Technology

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]


Technology, Website design and optimization

A 5-Step Approach to Implementing Machine Learning

March 19, 2021

Via: CMSWire

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]


Advertising & Marketing, Analytics & Data, Technology

Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?

March 15, 2021

Via: CMSWire

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]