2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate their digital transformation plans to serve a digitally-centric customer. Within the first three months of the pandemic, e-commerce experienced ten years of growth in just ninety days, according to McKinsey & Company. In fact, the pandemic has caused a shift from physical stores to digital shopping by roughly five years, according to a study by IBM.
