Tag: How To

March 10, 2017

You’re ready to take your fledgling company to the next level, but it will mean you need an influx of investment capital. Whether you succeed raising this funding is one of the most important junctions in your company’s future. That’s […]

March 2, 2017

For the second time, I’m being sent abroad to manage human resources in a foreign country. This is exciting, but at the same time not an easy ride. Being away from your home turf as an HR professional poses various […]

March 2, 2017

Incorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers’ news feeds. Your audience members are much more likely to […]

February 21, 2017

Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de […]

February 16, 2017

Digital marketing can be an impersonal practice. There are screens, devices, and hundreds of other things that stand between you and a user, which makes finding a way around that distance difficult. But if there’s one way to short cut […]

February 13, 2017

Word-of-mouth marketing is nothing new. But today’s technology gives brands ways to accomplish it more efficiently by marshaling their internal teams to act as social media advocates. According to recent reports, social media content shared by employees gets eight times […]

January 31, 2017

Let’s face it: social media’s a bit slippery to rely on for lead generation, and ranking on search is damn difficult for most – especially if you’re an early stage content creator. Should either search, social, advertising, or any channel […]

January 25, 2017

While we love everything that technology does for us, including making work and life easier, especially now that there are so many available apps on our mobile devices, we don’t love it when it doesn’t work. Often, the issue with […]

January 9, 2017

There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it’s a digital world – not only do most people search online when looking for information […]

December 28, 2016

It’s not enough to just collect data — you have to know how to use it. You should know what to collect, and what to do with that information once you have it in order to improve the bottom line […]

December 22, 2016

Many marketers called 2015 the year of influencer marketing, but now we’re at the end of 2016 and interest is still growing. Even more marketers are starting influencer marketing this year, because the numbers don’t lie: -92% of consumers trust online […]

December 8, 2016

There has never been a more exciting time to be in sales! Over the past few decades there has been an explosion of scientific research on how our brains make choices and which factors influence what we decide to buy. […]

December 7, 2016

Do you want to make more money out of your content? Work smarter. Put your pen down, close that Google docs file (only for a short while), and let’s take a look at what you can learn from the content […]

November 22, 2016

One person’s trash is another person’s treasure. Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world. But they very well might be. Let’s say you went […]

November 18, 2016

Working with larger customers is a natural point of growth for many small and medium companies. There’s a certain thrill that you get when you land your first big deal with a massive customer–a banner account that will help grow […]

November 1, 2016

For banks and retailers, there is a fine line between making people’s use of credit and debit cards as painless as possible and protecting individuals’ financial details from swindlers. How that balance may eventually play out is already taking shape […]

September 16, 2016

Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique […]

September 15, 2016

Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they […]

September 13, 2016

Having the right product market fit can make or break a startup. In fact, The Top 20 Reasons Startups Fail report from CBInsights named that the main reason 42 percent of startups go under. Yet, many entrepreneurs don’t even consider […]

August 16, 2016

The trouble with paid advertising is that there’s always some guesswork involved. No matter how much audience data you’ve acquired, you still have to speculate on what copy, headlines, and images are going to be most effective for your paid […]