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How to Use Emotion to Strengthen Your Digital Marketing

How to Use Emotion to Strengthen Your Digital Marketing

February 16, 2017

Via: Inc.com

Digital marketing can be an impersonal practice. There are screens, devices, and hundreds of other things that stand between you and a user, which makes finding a way around that distance difficult. But if there’s one way to short cut that distance and fortify your impact on a user or customer, that short cut is emotion.

There is arguably no greater way to fuel your marketing and advertising efforts than by incorporating emotion. We as human beings have an exceptional capacity for feeling things like sadness, empathy, happiness, anger, and surprise, and that’s exactly why some of the most viral marketing campaigns have played on those very emotions.

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