You’re ready to take your fledgling company to the next level, but it will mean you need an influx of investment capital. Whether you succeed raising this funding is one of the most important junctions in your company’s future. That’s according to Keri Gohman, president of Americas at cloud-based accounting software company Xero.
While getting funded may sound intimidating, she says it doesn’t have to be if you take the right steps to prepare. Here’s what she says needs to happen before you make a pitch for capital.