Having the right product market fit can make or break a startup. In fact, The Top 20 Reasons Startups Fail report from CBInsights named that the main reason 42 percent of startups go under. Yet, many entrepreneurs don’t even consider their product market fit until well after they’ve started their company. To be honest, that just seems careless and naive.
Entrepreneurs spend time and energy conceiving the idea behind their company and then planning to execute that idea, but they don’t take product market fit into consideration.
