There has never been a more exciting time to be in sales! Over the past few decades there has been an explosion of scientific research on how our brains make choices and which factors influence what we decide to buy. I talked with David Hoffeld, author of The Science of Selling, Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal, about what he learned from nearly a decade of research for his book. Once you know the rules of this science, you will develop an advantage over competitors who do not.
Here are five research-backed strategies from the book that you can use to immediately improve your ability to earn more sales.
