Tag: experience management

Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


AI: Chatbots Versus Human Customer Service

May 6, 2020

Via: DigitalistMag

Technology has always fascinated humans. We’re constantly looking for better ways to perform tasks in order to maximize our profitability and effectiveness, whether in sports, business, education, research and development, governance, agriculture, or arts and culture. Artificial intelligence (AI) technology […]


The Retail Apocalypse That Never Was: What’s Really Next for Brick-And-Mortar Stores

March 16, 2020

Via: DigitalistMag

It’s no secret that e-commerce is transforming the retail landscape as consumer preferences lean towards more digital, convenient ways of shopping. Some stores have closed, and some brands have disappeared – but the retail industry is far from experiencing the […]


Is Experience Management Exclusive To Consumers?

December 23, 2019

Via: DigitalistMag

We live a world shaped by experiences. Our experiences with the things we buy and consume determine the actions we take and the products we use. Consciously or otherwise, we share our experiences with our friends, colleagues, and families. This […]