It’s no secret that e-commerce is transforming the retail landscape as consumer preferences lean towards more digital, convenient ways of shopping. Some stores have closed, and some brands have disappeared – but the retail industry is far from experiencing the sort of apocalypse that industry analysts feared.
Ultimately, the rise of e-commerce is just another twist and turn in the otherwise ever-evolving journey of brick-and-mortar stores. Online sales may have more than doubled in the last decade, but the majority of retail revenue continues to come from physical locations.