Tag: Ecommerce Expertise

February 11, 2016

Image Credits: searchengineland.com You know you could do more to increase organic traffic, you don’t have time or internal expertise to do it, and you’ve decided to hire an SEO agency. You know what to ask them — if not, […]

January 8, 2016

If you’re a content team of one, it can certainly be tough to manage everything. From staying on top of best practices, to being ready to newsjack the latest trending article, you need to always be ideating and responsive to […]

December 14, 2015

Retailers today must be agile and flexible in how, when, where and even why they sell in various channels. Yes, you want visitors coming to your site, experiencing your brand and becoming valuable lifetime customers. After all, you’ve spent the […]

December 11, 2015

When testing 19 sites and bench-marking 50 major e-commerce sites on product lists and filtering usability, my team over at Baynard Institute found that 84% of the sites had a mediocre or poor product filtering experience. The most common culprits […]

November 20, 2015

What does your e-commerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your […]

November 6, 2015

One of the more challenging design and functionality aspects of a successful e-commerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below […]

November 5, 2015

Product photos are one of the most important elements on any e-commerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to […]

November 4, 2015

We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a […]

October 27, 2015

Anyone setting up — or maintaining — an online store faces the issue of PCI compliance. This is a set of standards set down by credit card companies to protect online shoppers from fraud and identity theft. Both problems are […]

September 23, 2015

As an e-commerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the e-commerce space continues to become more […]