As an e-commerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal.
Yet, as the e-commerce space continues to become more and more competitive, consumers expect a certain level of quality from a retail website they visit. Yes, design matters. Yes, your messaging matters. Yes, whatever campaign you decide to run matters. But, none of those marketing aspects are necessarily non-negotiables.
In the e-commerce world, the following are absolute non-negotiables to running a successful business: site speed, stability and security.