Retailers today must be agile and flexible in how, when, where and even why they sell in various channels. Yes, you want visitors coming to your site, experiencing your brand and becoming valuable lifetime customers. After all, you’ve spent the majority of your time creating a beautiful website with a high quality customer experience.
However, if your items are not showing up where the customer is choosing to search for them (Google, Amazon, mobile, etc), then your company isn’t even in the running to win their business.
