When testing 19 sites and bench-marking 50 major e-commerce sites on product lists and filtering usability, my team over at Baynard Institute found that 84% of the sites had a mediocre or poor product filtering experience. The most common culprits were: a lack of key filtering options, poor filtering designs and filtering logic that doesn’t align with users’ expectations.
Analyzing the 1,750 manually reviewed product filtering UX parameters in our product lists benchmark, we found that:
