Tag: data management

February 28, 2023

While companies have made solid progress in unifying their customer data, nearly two-thirds still don’t use a customer data platform (CDP). This leaves copious room for growth, according to the 2022 CDP Institute Member Survey. “It’s not surprising that 2/3rds […]

October 11, 2022

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]

November 2, 2021

Businesses are struggling to deliver a unified customer experience across all product touchpoints, but the prioritization of product data management can help deliver better user experiences. These were the results of a study conducted by Forrester Consulting called, The Future […]

April 6, 2021

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]

April 7, 2020

Companies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer […]

September 24, 2018

Money, time, employees, and resources – these are in short supply for a lot of midsize businesses. But many of them are overcoming those limitations by tapping into their abundance of data to channel their passion, genius, and perseverance into […]

July 20, 2017

Governments at all levels face seemingly overwhelming challenges today—from exploding costs and aging infrastructure to education and healthcare inequities. And at the center of these challenges are citizens whose lives governments are responsible for protecting and improving and whose tax […]