Businesses are struggling to deliver a unified customer experience across all product touchpoints, but the prioritization of product data management can help deliver better user experiences.
These were the results of a study conducted by Forrester Consulting called, The Future of Commerce Technology. In it, analysts surveyed 375 business decision-makers and directors in Europe and North America on how they’re focusing on product data management to deliver more personalized customer experiences. The majority of respondents — 62% — said they are currently planning to update or entirely replace their commerce platform system or are evaluating plans to do so
