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Instagram Launches Live-Stream Shopping Events for the Holidays, Free Shipping on Purchases

November 2, 2021

Instagram’s leaning further into live-stream commerce with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and influencer recommendations to help maximize interest.

Instagram will host a range of shopping-based broadcasts over the final two months of the year, including weekly interactive live-streams, starting this week.

As per Instagram:

“On Fridays in November, (November 5, 12, 19) look out for the #BuyBlack Live Shopping series to discover brands from talented Black creators. From December 5 – 15, we’re hosting a Holiday Pop-Up Shop LIVE series. Picture the magic and charm of a holiday market, but from the comfort of your couch.”

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