Tag: Customers

August 28, 2017

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by […]

April 26, 2017

Think of your five best friends in this world. If you don’t have five add in Myspace Tom, he’s always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that […]

February 21, 2017

Generally speaking, technology tends to make things better and faster than they were in the past. One possible exception to this can be found in data on brand loyalty and customer retention. With a plethora of sellers on the global […]

December 27, 2016

The way that customers pay businesses is constantly evolving. Instead of paying with paper, like cash and checks, businesses are expected to accept a variety of payment methods ranging from credit cards to digital payments. While these are meant to […]

December 27, 2016

Engagement is gold. When your customers comment, like, or share your content, they’re telling you that your brand is providing value in a sea of white noise. Earning customer engagement isn’t easy, though. It takes creativity, consistency, and a unified […]

October 26, 2016

For modern sales reps, customer relationship management (CRM) is at the center of everything they do, whether they like it or not. CRM revenues grew 12.3 percent from 2014 to 2016, according to Gartner — and this upward trajectory is […]

October 20, 2016

According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content. I understand if you’re Walmart and your audience is large and varied, it’s more difficult to create content to suit every […]

October 20, 2016

When you go to your local grocery store do you notice how many kinds of the same products there are? How about the fact that many cars now look the same? This new shopper reality is called commoditization. There isn’t […]

October 5, 2016

So what do your customers really want on social media – and what annoys them or turns them off? To find out, Sprout Social recently conducted a survey of more than 1,000 people to get their thoughts on various aspects […]

September 16, 2016

Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique […]

September 16, 2016

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from marketing lies in utilizing the latest tools, […]

September 8, 2016

Five to ten years ago, after the release of the first iPhone and before the widespread adoption ofresponsive design, there was a genuine decision to be made between apps and mobile web for retailers. For a time, before Apple’s rivals […]

August 19, 2016

Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through? Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or […]

July 15, 2016

Marketers spend a great deal of time dissecting the customer experience and attempting to define the moment where a prospective customer takes the plunge and commits to a purchase. While many aspects of this decision-making process stem from a very […]

June 24, 2016

  85 per cent of consumers are unlikely to do business with the same organisation again following a bad mobile experience, new figures show, highlighting the importance of a reliable, consistent approach to consumer engagement and service on mobile. According […]

June 23, 2016

A Forrester analyst at Forrester’s CXNYC 2016 explained that mobile is a prime platform for hackers to commit fraud against marketers’ customers, especially for retailers that have rushed applications to market. The rise of mobile has caused a rise in […]

June 23, 2016

An executive at American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized that it is imperative to make mobile and digital interfaces as sleek and helpful as possible, allowing customers to quickly complete their tasks without getting in the way. During […]

May 18, 2016

Google has now announced a change of policy which means customer match lists will no longer expire after a maximum of 180 days, as they used to. Now any contacts set to expire at the maximum 180 days will automatically […]

March 30, 2016

Image Credits: digitaltrends.com Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps. With mobile users typically […]

March 4, 2016

Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them […]