For modern sales reps, customer relationship management (CRM) is at the center of everything they do, whether they like it or not. CRM revenues grew 12.3 percent from 2014 to 2016, according to Gartner — and this upward trajectory is not likely to change anytime soon.
Does CRM saturation mean we’ve reached the peak of what CRM can do? Not even close — the industry has merely reached one summit to see a bigger summit (e.g. opportunity) in front of it.
