According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content.
I understand if you’re Walmart and your audience is large and varied, it’s more difficult to create content to suit every type of customer. For the big brands, start small and personalize for your most loyal customer segment first.
For everyone else, there’s no excuse. You’re not Walmart and should have a much more focused group of customer’s you’re trying to reach.
