Tag: B2B commerce

October 24, 2022

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]

August 29, 2022

B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions. Interestingly, this […]

June 29, 2020

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]

July 25, 2017

Some people think that launching a B2B e-commerce initiative is a surefire way to draw the ire of the sales team. After all, doesn’t an investment in e-commerce signify the beginning of a competition with more traditional sales functions? Not […]

June 21, 2017

The same market forces that created consumer-centric businesses like Afterpay and Deliveroo are at work again – but this time among B2B organizations. With the sector’s reliance on long-term contracts and traditional relationship building, B2B might seem an odd contrast […]

June 7, 2017

B2B commerce may be in an entirely different league of its own with a distinct set of rules and customer dynamics. But if the latest B2C advancements are any indication, what happens in B2C will likely find its way to […]

May 18, 2017

We spend a lot of time talking about the importance of the customer experience to build relationships between our customers and our brand. The goal is to establish an ongoing relationship which feels mutually rewarding to both parties. To be […]