B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions.
Interestingly, this sentiment has increased even after lockdowns ended.
“The shift to digital and remote engagement has been embraced by decision makers in all countries surveyed worldwide,” the article stated. “B2B sales leaders have moved from being ‘forced’ to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go.”
