Tag: Announcements

May 25, 2021

Google made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps […]

June 27, 2016

  Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies. The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. According to […]

June 16, 2016

Online marketers have known for years that deep linking is a key strategy to get websites ranked and businesses noticed. However, the method is becoming more important than ever, as thousands of websites and apps are created daily, all competing […]

June 8, 2016

HookLogic, a company celebrated for building an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, has just announced its “wider ambitions” with the launch of HookLogic Drive to Retail. We’re told that the new HookLogic […]

June 7, 2016

With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected to expand and experience a compound annual growth rate of almost 11 percent. That’s according […]

April 13, 2016

Radio advertising is far from dead. But it certainly has evolved. Without question, reaching consumers while they listen to music still presents invaluable opportunities for advertisers. But for the best chance of being heard and truly engaging with listeners, it […]

April 12, 2016

Ahead of the weekend, MAW reported that the Federal Trade Commission (FTC) is launching a new web-based tool for mHealth app developers to assist in their important work and offer guidance in the process. “It’s specifically designed to help developers […]

April 7, 2016

Most smartphone owners simply aren’t happy with their service. That’s the key finding of a new report shared Monday with MMW. More than half of smartphone users surveyed for the 2016 Accenture Screenager Report are dissatisfied with their mobile experience […]

March 18, 2016

“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports Business Insider. “The company revealed the new ad format in a developer-specification document for Apple’s […]

March 16, 2016

As American employees succumb to the frenzy of NCAA Basketball March Madness — the growing roster of mobile apps feeding their obsession could pose a security risk to organizations if used on employer-issued devices or employee-owned, BYOD devices capable of […]

March 15, 2016

Klaxoon, a company focused on creative learning tools, has rolled into the South by Southwest Interactive festival in Austin, TX. Klaxoon is on hand to educate attendees on the future of learning and showcase its new interactive training solution helping […]

March 9, 2016

According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout 2016. “The Rise of Mobile Marketing Spend in Retail” is based on […]

February 25, 2016

Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that highlights the growth in question. According to Yahoo’s Yannis Dosios, “Since Yahoo launched Gemini Ads in 2013, native advertising has […]

February 12, 2016

SuperCom, a global provider of secured solutions for e-Government, Public Safety, HealthCare, and Finance sectors, announced this week that it will introduce its SafeMobile Cybersecurity Suite at the Mobile World Congress on February 22nd – 25th in Barcelona. If you’re […]

January 28, 2016

The great thing about the brave new world of online marketing is that there’s something new every day. The bad thing? New terms crop up that sow as much confusion as they shed light. But the Interactive Advertising Bureau (IAB) […]

January 20, 2016

According to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the purpose of personalizing email campaigns. SparkPost, a cloud email service provider, says that Pinterest is integrating with SparkPost Elite as […]

January 7, 2016

New 3D touch technology, which adds pressure sensitivity to screen interactions on mobile, could be a welcome treat for consumers. Now Adello, a media buying platform with offices in Europe, North America, and Asia, is the first mobile adtech company […]

October 27, 2015

According to the Internet Advertising Bureau (IAB), a majority of advertisers (78 percent) have already leveraged some form of advanced TV in their marketing efforts — and 70 percent of advertisers anticipate spending more on the medium within the next […]

May 21, 2015

Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon. “The buttons will accompany sponsored—or paid—search results, often displayed […]

April 24, 2015

The following is an op-ed from Jordan Cohen, CMO of Fluent. There was a big story out in the Wall Street Journal last week, suggesting that Google is preparing to roll out a custom audiences offering similar to Facebook’s. For […]