Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon.
“The buttons will accompany sponsored—or paid—search results, often displayed under a ‘Shop on Google’ heading at the top of the page,” notes the story by Alistair Barr and Rolfe Winkler. “Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.”
Reportedly, shoppers who click a buy button will be taken to another Google product page where they can finalize a purchase.
Google won’t inventory anything, but serve as another avenue for quick purchases conducted via mobile.
The Google buy button move only applies to mobile traffic. Shoppers on desktop will not notice a change.
