Tag: Announcements

April 9, 2015

SITO Mobile, a mobile engagement platform provider, reached out to MMW this week to herald its launch of Version 1.0 of its self-serve campaign management platform for the small and mid-sized business market. In connection with the launch, we’re told, […]

April 1, 2015

There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the […]

March 27, 2015

Localytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million. The new funds, we’re told, will be […]

March 27, 2015

  It’s the most impressive smartphone stat you’re going to read today. According to the latest data from comScore, smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. As of […]

March 24, 2015

If you’re a Golf Channel watcher, it’s old news that the Arnold Palmer Invitational (API) began yesterday. But it may be a surprise to many in attendance that the classic golf invitational has gone cutting edge with its warm embrace […]

March 13, 2015

If you’ve wondered whether or not social media reviews truly lead to more conversions across eCommerce, the answer is clear. According to data collected from the Bazaarvoice network and presented in an infographic this week by AdWeek, social media chatter […]

March 4, 2015

On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015. PUSHTech grabbed an early share of media coverage and precious headlines […]

March 4, 2015

“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product […]

March 3, 2015

When time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile. Shake is the red hot mobile-centric legal technology platform for creating, signing and sending legal […]

February 27, 2015

What’s new in targeting for TV? Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching […]

February 27, 2015

On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the next generation of mobile audience measurement to the market. Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM) for smartphones and […]

February 26, 2015

Mobile-based rewards programs are red hot, according to a recent post from mobileStorm‘s Digital Marketing Blog. Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like […]

February 12, 2015

Canada’s mobile communications behemoth BlackBerry is bolstering its mobile security prowess. As we understand, David Kleidermacher has joined the Company as Chief Security Officer. According to an announcement from the smartphone maker, Kleidermacher assumes responsibility for the global Product Security […]

February 12, 2015

Adobe just roped in some kudos for its “Adobe Experience Manager,” a key component in the Adobe Marketing Cloud. It was recognized as a leader in a recent “Web Content Management Systems, Q1, 2015” report compiled by Forrester Research. “Adobe […]

February 12, 2015

Mobile marketing sure looks easy — but it only looks that way. Coming up with a winning mobile marketing strategy sounds easy — but it only sounds that way. If your mobile marketing strategy is missing the mark, a new […]

February 12, 2015

A brand new tool that extracts data from the market’s largest mega-panel of smartphone users could soon help many brands “understand the mobile market, track competitors, analyze trends, and make better business decisions.” Mobidia Technology Inc., a leading mobile measurement […]

February 12, 2015

“Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!” – Danny Gavin, VP […]

February 12, 2015

Last year we introduced “The Customer Journey to Online Purchase” — a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers’ journeys.The goal was to help marketers learn […]

February 12, 2015

For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in […]