“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports Business Insider. “The company revealed the new ad format in a developer-specification document for Apple’s in-house mobile-advertising platform updated in March.”
That means sponsored ads will “display directly in the content feeds, in line with News articles,” and can link to an article in the News app.
This format applies for both the iPhone and iPad versions of Apple News.
