New 3D touch technology, which adds pressure sensitivity to screen interactions on mobile, could be a welcome treat for consumers.
Now Adello, a media buying platform with offices in Europe, North America, and Asia, is the first mobile adtech company to integrate 3D Touch for all mobile creative ad units.
Apple’s iPhone 6s were the smartphones that introduced the 3D touch dimension. The tech allows users to “Peek and Pop” content. In addition, users receive distinct tactical feedback in response.
