Tag: Ad

Apps & Sites, Mobile Commerce

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

February 13, 2024

Via: Social Media Today

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]

Advertising & Marketing, Technology

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

August 10, 2022

Via: Social Media Today

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]

Mobile Commerce, Mobile Marketing

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

August 9, 2022

Via: Social Media Today

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements […]

Advertising & Marketing, Technology

Ad spend recedes in June for first decline in 15 months, study says

July 21, 2022

Via: Marketing Dive

For many marketers, the early days of 2022 were seen as a fresh start following a tough two years. However, historic inflation, the ongoing pandemic and global pressures surrounding the war in Ukraine have proven to limit creative verve. Still, […]

Apps & Sites, Mobile Commerce

Meta’s Adding More Ad Targeting Information to its Ad Library Listings

May 23, 2022

Via: Social Media Today

In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide […]

Apps & Sites, Mobile Commerce

Inside TikTok’s Explosive Growth

May 16, 2022

Via: CMSWire

When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 […]

Advertising & Marketing, Technology

5 Rookie Facebook Ad Mistakes to Avoid

May 14, 2018

Via: Smart Insights

How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring […]

Mobile Marketing

Key Digital Advertising stats Q2 2015

August 4, 2015

Via: itCurated

The results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]