Category: Technology

February 9, 2024

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]

February 8, 2024

A record 67.8 million people are expected to place bets on this year’s Super Bowl, the American Gaming Association said Tuesday. For those who make the right plays, nearly 80% would choose to be paid instantly, an October survey by […]

February 6, 2024

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]

February 5, 2024

For U.S. merchants butting heads with card networks over card swipe fees, the answer might be to bypass cards altogether and allow funds to move directly from the payer to recipient via account-to-account payments — the so-called pay-by-bank method. The […]

February 2, 2024

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]

February 2, 2024

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]

February 1, 2024

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]

January 31, 2024

As everyone knows, SEO is one of the most significant digital marketing techniques. SEO is crucial for startup and company success. To understand SEO, one must understand its components. Mastering SEO increases business traffic, opportunities, and profit. SEO builds relationships, […]

January 30, 2024

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]

January 29, 2024

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]

January 26, 2024

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

January 26, 2024

The Consumer Financial Protection Bureau issued a proposed rule Wednesday that would stop banks and other financial institutions from levying nonsufficient funds fees on transactions declined in real time. The proposed rule would ban NSF fees on declined debit purchases, […]

January 25, 2024

In the dynamic world of e-commerce, the introduction of Artificial Intelligence (AI) is reshaping how content is created and delivered. This article delves into the transformative impact of AI on e-commerce content development. We will explore how AI-generated content is […]

January 25, 2024

In response to cybercriminals’ increasing sophistication, fintech cyber security continues to evolve, and new technologies are constantly developed. Cybersecurity expertise and adequate awareness are therefore necessary when dealing with fintech. In this article, we’ll examine the SAP Security Framework, as […]

January 24, 2024

As we merge into the new year, digital customer experience (DCX) stands at a transformative crossroads that has been shaped by rapid technological advancements and changing consumer behaviors. Brands are increasingly leveraging artificial intelligence (AI), machine learning (ML), and data […]

January 24, 2024

Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]

January 22, 2024

In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions. In this post, I’m going to look at five digital customer experience trends […]

January 19, 2024

With its new healthcare payments service, Purchase, New York-based Mastercard aims to speed up the time for hospitals and other specialty providers to receive payment, a process that typically takes months to complete. Using virtual cards within Remedinet’s platform also […]

January 19, 2024

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]

January 18, 2024

Navigating the constantly shifting realm of B2B advertising requires expert navigation of paid media to achieve remarkable success. In this comprehensive guide, we explore the intricacies of business-to-business marketing by dissecting strategies, trends, and best practices that drive paid media […]