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Google Launches New ‘Related Search for Content’ Ads to Help Improve On-Site Engagement

Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site.

As you can see here, the new ad unit essentially works as a suggested content type prompt on your website, which re-directs users to more of your pages specifically related to the content that they’re viewing.

As explained by Google:

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