Today’s marketers work with vast amounts of data — so much information, it’s hard to truly picture it.
Brands know where you live, who your friends are, where you went to school. They know you’re watching YouTube videos when you’re supposed to be at work. That you looked at a picture of an ex in the middle of the night, and for how long.
According to Statista, in 2021, global internet users generated more than 216 exabytes of data per day. To put that into perspective, your average home computer holds 500 gigabytes of data, and 1 exabyte = 1,073,741,824 gigabytes.
