With the growing number of options available to online shoppers, your customer’s experience while searching your site will have a direct impact on your sales.
Therefore, in order to fully improve and optimize for your digital customers you need to understand how your customers use your ecommerce site and other digital touchpoints.
The more seamless the experience, the more likely the customer will return to your website or app. Even the smallest difficulty experienced by a customer could mean they shop elsewhere – and online, there are plenty of other options.
