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Aligning your sales and marketing teams is one of the easiest ways to grow your business.
In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right?
The only difference is that they try to achieve this goal in different ways. While your marketing team tries to raise awareness about your brand and generate leads, your sales team aims to close deals.
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