As consumers flock to online shopping, merchants are adding more checkout payment possibilities to compete for customers and avoid “cart abandonment.”
“Payment orchestration platforms” (POPs) provide a single digital conduit to direct and validate all transactions between merchants and customers, as well as the payments providers involved, through an application programming interface (API). The platform enables merchants to provide different payment options on their checkout, which resonate with their customers more and help them enter different markets with ease.
